What price a new hat?

http://blogs.battlefield.ea.com/battlefield_bad_company/archive/2010/04/20/give-your-soldier-some-style-with-the-kit-upgrade-dlc.aspx

Available tomorrow for the price of a couple of pints. The Camo uniforms for the Dr Pepper promo are available to us all, with the bonus of not having to pay money for satan's botty juice.
Is 440 points worth shelling out the e-£'s and e-$'s?

I'm enough of a tart that I just might do it, even though I haven't unlocked aby of those guns yet!